The product
Workin is a revolutionary fitness coaching tool that provides users with unlimited free workout sessions. It empowers individuals to create customised workout routines tailored to their specific needs and preferences. Workin's main focus is to cater to users who may not be tech-savvy or are new to the digital world, offering them a user-friendly platform amidst the sea of online options. With Workin, transforming your lifestyle and achieving fitness goals has never been easier. 
Our personalised fitness plans are designed to fit seamlessly into your daily routine, ensuring that you can stay motivated and on track anytime, anywhere. Whether you're a fitness enthusiast or just starting on your health journey, Workin is here to support and guide you every step of the way. Embrace a healthier, happier you with Workin!
The problem
Every day, an increasing number of new users are venturing into the digital world to harness technology for their own benefit. From transforming lifestyles to enhancing fitness and overall health, technology has undoubtedly enriched many aspects of people's lives. However, with the abundance of information available, new users can often find themselves overwhelmed, leading them to abandon tasks, such as completing an online workout session.
The goal
Create a revolutionary fitness coaching tool that empowers newcomers to the digital world to enhance their fitness and overall health. This cutting-edge platform will offer unlimited free classes and personalised fitness plans, designed to cater specifically to the needs of each individual user.
My role
Guiding the design of both the app and responsive website, I served as the UX designer throughout the entire journey, from conceptualisation to the final product delivery.
•Conducting interviews, 
•Paper prototyping
•Wireframing, and high-fidelity prototyping 
• Conducting usability studies
• Accounting for accessibility 
• Iterating on designs 
•Determining information architecture, and responsive design
User research: summary
Through the above, a primary user group has been identified as people who are new to or have limited interaction with technology, wanting to enhance their lifestyle but unsure where to begin. This user group's characteristics confirmed the initial assumptions about the Workin fitness coaching platform, as I conducted interviews and created empathy maps to gain a deeper understanding of the users I'm designing for.   
Lærke, a young actor with a dyscalculia diagnosis, seeks an online fitness coaching platform to access yoga classes due to a busy schedule that makes attending a physical yoga studio challenging.
Gillian, a small flower shop owner, aims to exercise at home to reduce her cholesterol levels.​​​​​​​
Competitive audit
Reviewing several competitors' products guided me in identifying gaps and opportunities to enhance the Workin online fitness platform.
Low-fidelity prototype
Moving from paper to wireframing made it easy to understand how the redesign could help address user pain points and improve the user experience. These designs focused on the users' ability to complete a task following different paths. To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of selecting a workout as a guest user.
Usability study
After conducting an unmoderated usability study, I identified two primary pain points among users: the verification process and the desire for a detailed workout breakdown. Below, I've outlined these issues and the corresponding actions I took to address them in the updated designs
1. Verification
Users have expressed the desire for versatile verification options during the sign-up process. To accommodate their preferences effectively, we aim to provide a choice between email and text message verification. Here's a breakdown of this user-requested feature:
User Choice: Users will have the flexibility to select their preferred verification method, whether it's via email or text message 
Enhanced User Experience: This customisation enhances the overall sign-up experience, allowing users to choose the method they find most convenient
Increased Accessibility: Providing multiple verification options ensures accessibility for users with varying preferences and accessibility needs.
• Security and Reliability: Both email and text message verification methods are secure and reliable, ensuring the integrity of the sign-up process.
2. Workout breakdown
Additional design changes included a comprehensive and user-friendly breakdown of the exercises comprising a full workout. These design enhancements aimed to provide users with a more intuitive and informative experience, such as:
• Empowering users to better understand the sequence, duration, and purpose of each exercise 
• Assisting them in making informed choices and optimising their fitness routines for their individual goals 
• Allowing users to track their progress on each individual exercise and complete it at their own pace.
High-fidelity prototype
The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.
Main navigation
Here's a breakdown of the main navigation of the app with four key areas:
Home: The app's landing page, providing users with an overview of personalised content and updates. It includes features like daily fitness tips, inspirational quotes, or quick access to the user's favourite workouts.
Workouts: This section is the core of the app, where users can explore and select various workout routines. It may include subcategories such as cardio, strength training, yoga, and more. Users can access detailed workout plans, video demonstrations, and track their progress here.
Activity: The activity section is where users monitor their fitness progress. It includes features like tracking steps, distance, calories burned, and other metrics. Users can view their workout history, set fitness goals, and receive insights and recommendations for improvement.
Profile: In the profile section, users manage their personal information, preferences, and settings. They can set fitness goals, track achievements, and customize their experience. It's also where users can access account-related features like subscription management and app settings.
High-fidelity designs
After implementing interface-based changes, we transitioned to high-fidelity design, incorporating our brand values throughout the app by leveraging core design elements like typefaces, color palette, and imagery.
Accessibility considerations
1. Hierarchy
Different font sizes and variations have been used throughout to ensure a clear hierarchy.
2. Colour contrast
Texts and colours have been checked to make sure they successfully pass the Web Content Accessibility Guidelines’ standards.
3. Consistency
All UI components with the same functionality have been checked to make sure they are consistent.
Responsive design
The designs for screen size variation included mobile, tablet, and desktop. I optimised the designs to fit the specific user needs of each device and screen size.
Late user testing validation revealed crucial insights:
• App and Website Enhancement: The testing affirmed that the app and website effectively tackled major pain points, enhancing the overall user experience.
• Responsive Design Success: Users reported that they easily navigated the main user flow across various screen sizes, highlighting the success of our responsive         
     design approach.
These findings not only reinforced the platform's effectiveness but also paved the way for continued improvements and user-centred enhancements
What I learned
Throughout this entire platform development process, I gained valuable insights into fitness coaching tools and identified the key challenges faced by users who may not be tech-savvy when engaging in online workouts. Here are some key takeaways:
• User Empathy: Understanding the needs and challenges of less tech-savvy users is crucial for designing a user-friendly platform
• Fitness Coaching Tools: A deep dive into fitness coaching tools helped in crafting features that align with user requirements
• Pain Points Identification: Recognising the pain points of technology novices highlighted areas where the platform needed to provide clear guidance and support
• User-Centric Approach: This experience emphasised the need for a user-centric design approach that doesn't hinder users' fitness journeys with technology
• Continuous Learning: The development process reminded me of the need for continuous learning and adaptation to serve diverse user groups effectively
By addressing these insights, we succeeded in making Workin platform more inclusive and user-friendly for individuals of all technological backgrounds.
Back to Top